8 July 2014

Come on IKEA; do the Right Thing!

Sainsbury's pioneering eco store
threatened with demolition
 by IKEA after less than 15 years
IKEA’s decision to demolish Sainsbury’s pioneering eco store on the Greenwich Peninsula after less than 15 years is both shocking and enlightening.  As everyone knows IKEA understand sustainability; right?  Their Calvinist heritage values the notion of the collective good, thrift and endurance and this philosophy is embedded in the IKEA corporate mission statement:


"Our vision is to create a better everyday life for the many people."


They develop upon their corporate mission statement, expanding it into their customer proposition:
 
"Offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them."

So how can it be that a company with such a powerful and a clearly articulated vision can believe that it is acceptable for them to be responsible for the senseless destruction of a pioneering eco building after less than 15 years?  I would argue that their unacceptable behaviour on the Greenwich Peninsula is driven by an obsession with cost not value and that this is distorting their decision making, leading to outdated thinking that is not relevant to the specific demands of the many people who occupy our crowded island; let alone the residents of Greenwich Peninsula who already suffer from dangerously high levels of atmospheric air pollution caused by road traffic.

IKEA Southampton integrates their
offer into a city centre context
well served by public transport
Prior to the recession IKEA delivered two stores in Coventry and Southampton that sort to evolve a development model that retained their distinctive blue and yellow presence but designed a solution to work in harmony with, rather than to the detriment of their host communities, locating them in urban locations, well served by public transport and adjacent to existing retail centres.  At this point I should say that we worked with IKEA on their Hillingdon and Southampton projects, so have an in-depth knowledge of both the process and the resultant development; so it is uncomfortable to say the least advising a client that what they are doing is unacceptable and in conflict with their published sustainable development objectives.

We live in an increasingly resource constrained  world, where there is growing concern about the availability and price of many common building materials, so to senselessly destroy a perfectly serviceable building after less than 15 years, is in my view immoral and totally unacceptable.   Customers expect corporations like IKEA and Sainsbury’s to do the right thing when selecting and sourcing products, undertaking their business activities and helping their customers to minimise their impacts on the environment; but fail to see the hypocrisy that is implicit in promoting demolition.
 


IKEA Hillingdon scheme included a store
 with direct access to the tube
 at the end of an existing High Street
 along with 200 affordable homes
Sainsbury’s justify their position by saying that building technology has moved on since the building was completed and that their new store will use the latest technology!  Does it therefore follow that they will be closing all of their branches over fifteen years old: clearly that would be ridiculous!  If it were not for the restrictions that they have placed on the building preventing it being re-let to one of their competitors, it would not now be threatened with demolition.
IKEA say that they intend to recycle the small portion of the demolition waste pile that they create and are also going to use a green roof on their new store.  When you bear in mind that the proposed building will be over twenty meters tall I am not sure what they believe this will achieve for local residents, but the fact that they are happy to state this as some form of compensation smacks of tokenism of the worst possible kind.

IKEA are about to submit their Reserved Matters Planning Application and once that has been rubber stamped by The Royal Borough only English Heritage and the Secretary of State can save the building!  Catherine Croft, Twentieth Century Society Director said that:
“Not only would the demolition of such a recent building be a tragic waste of energy and resources, but this supermarket is outstandingly important. It is the most innovative retail store to have been built in the UK in the last 50 years.”
It still seems inconceivable to me that either IKEA or Sainsbury’s are happy to have their brands associated with an act of such wonton destruction but they appear not to care!  Last weekend, local residents who started a campaign “No IKEA Greenwich Peninsula”, held a protest picnic in the eco-garden planted by the Woodland Trust behind the store.  They oppose the loss of a culturally significant public building and the introduction of a large, car dependant store into the heart of their community, which already experiences some of the worst air pollution in London.

I believe that many retail companies view their property activities as not really core business and are therefore able to convince themselves that different standards of behaviour apply to their property activities.  IKEA would not buy up millions of pounds worth of second hand, perfectly functional home furnishing products, only to then senselessly smash it up; as this, they would rightly judge, to be unacceptable behaviour!  Yet this is exactly what their property department are proposing!

Come on IKEA, do the right thing, remove the threat of demolition from a pioneering eco building that is less than fifteen years old and think again.  Develop a proposition that meets the needs of the many people of London by developing a store directly served by train or tube and built with the same care, craftsmanship and environmental stewardship that you demand from you furniture.

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