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Sainsbury's pioneering eco store
threatened with demolition
by IKEA after less than 15 years |
IKEA’s decision to demolish Sainsbury’s pioneering eco store
on the Greenwich Peninsula after less than 15 years is both shocking and
enlightening. As everyone knows IKEA
understand sustainability; right? Their
Calvinist heritage values the notion of the collective good, thrift and
endurance and this philosophy is embedded in the IKEA corporate mission
statement:
"Our vision is to
create a better everyday life for the many people."
They develop upon their corporate mission statement,
expanding it into their customer proposition:
"Offering a wide
range of well-designed, functional home furnishing products at prices so low
that as many people as possible will be able to afford them."
So how can it be that a company with such a powerful and a
clearly articulated vision can believe that it is acceptable for them to be
responsible for the senseless destruction of a pioneering eco building after
less than 15 years? I would argue that
their unacceptable behaviour on the Greenwich Peninsula is driven by an obsession
with cost not value and that this is distorting their decision making, leading
to outdated thinking that is not relevant to the specific demands of the many
people who occupy our crowded island; let alone the residents of Greenwich
Peninsula who already suffer from dangerously high levels of atmospheric air
pollution caused by road traffic.
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IKEA Southampton integrates their
offer into a city centre context
well served by public transport |
Prior to the recession IKEA delivered two stores in Coventry
and Southampton that sort to evolve a development model that retained their
distinctive blue and yellow presence but designed a solution to work in harmony
with, rather than to the detriment of their host communities, locating them in
urban locations, well served by public transport and adjacent to existing
retail centres. At this point I should
say that we worked with IKEA on their Hillingdon and Southampton projects, so
have an in-depth knowledge of both the process and the resultant development;
so it is uncomfortable to say the least advising a client that what they are
doing is unacceptable and in conflict with their published sustainable
development objectives.
We live in an increasingly resource constrained world, where there is growing concern about
the availability and price of many common building materials, so to senselessly
destroy a perfectly serviceable building after less than 15 years, is in my
view immoral and totally unacceptable.
Customers expect corporations like IKEA and Sainsbury’s to do the right
thing when selecting and sourcing products, undertaking their business
activities and helping their customers to minimise their impacts on the
environment; but fail to see the hypocrisy that is implicit in promoting
demolition.
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IKEA Hillingdon scheme included a store
with direct access to the tube
at the end of an existing High Street
along with 200 affordable homes |
Sainsbury’s justify their position by saying that building
technology has moved on since the building was completed and that their new
store will use the latest technology!
Does it therefore follow that they will be closing all of their branches
over fifteen years old: clearly that would be ridiculous! If it were not for the restrictions that they
have placed on the building preventing it being re-let to one of their
competitors, it would not now be threatened with demolition.
IKEA say that they intend to recycle the small portion of
the demolition waste pile that they create and are also going to use a green
roof on their new store. When you bear
in mind that the proposed building will be over twenty meters tall I am not
sure what they believe this will achieve for local residents, but the fact that
they are happy to state this as some form of compensation smacks of tokenism of
the worst possible kind.
IKEA are about to submit their Reserved Matters Planning
Application and once that has been rubber stamped by The Royal Borough only
English Heritage and the Secretary of State can save the building! Catherine Croft, Twentieth
Century Society Director said that:
“Not only would the
demolition of such a recent building be a tragic waste of energy and resources,
but this supermarket is outstandingly important. It is the most innovative
retail store to have been built in the UK in the last 50 years.”
It still seems inconceivable to me that either IKEA or
Sainsbury’s are happy to have their brands associated with an act of such
wonton destruction but they appear not to care!
Last weekend, local residents who started a campaign “No
IKEA Greenwich Peninsula”, held a protest picnic in the eco-garden planted
by the Woodland Trust behind
the store. They oppose the loss of a
culturally significant public building and the introduction of a large, car
dependant store into the heart of their community, which already experiences
some of the worst air pollution in London.
I believe that many retail companies view their property
activities as not really core business and are therefore able to convince
themselves that different standards of behaviour apply to their property
activities. IKEA would not buy up millions
of pounds worth of second hand, perfectly functional home furnishing products, only
to then senselessly smash it up; as this, they would rightly judge, to be
unacceptable behaviour! Yet this is
exactly what their property department are proposing!
Come on IKEA, do the right thing, remove the threat of
demolition from a pioneering eco building that is less than fifteen years old and
think again. Develop a proposition that
meets the needs of the many people of London by developing a store directly
served by train or tube and built with the same care, craftsmanship and
environmental stewardship that you demand from you furniture.